Birmingham City Football Club 

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Birmingham City Football Club was formed in 1875 and is a Premier League club based in Birmingham, England. Prior to the installation of their new EPoS system, Birmingham City had a mixed range of stand alone cash registers serving their hospitality suites.  Due to taking catering operations in-house and the demands of a busy match day, Birmingham City required a new range of state of the art, efficient cash registers. 

In close consultation with Sharp’s solutions provider,  Ray Watts Cash Registers (RWCR), the need to provide a modern,  cost effective and robust EPOS solution was identified in order to cope with the large number of customers during busy Premier League match days.

RWCR had recommended the use of a Windows based hardware and software platform supplied by Sharp, combined with a back office software solution for managing the products.  This enabled the production of vital analytical sales reports to be printed, identifying key sales and performance results.

After consultation with Birmingham City the Sharp solution best met their demanding criteria and the  following equipment was installed across Birmingham City Football Club’s 10 hospitality suites:

  • 17 SHARP UPV9900V Windows XP based EPOS terminals with cash drawers
  • 7 Sharp UPX200 Wireless order taking terminals with wireless access points
  • 11 Thermal Printers
  • 4 Dot Matrix Printers
  • 5 Slip Printers 

The new terminals and software solution have to date resulted in faster processing speeds, providing quick customer service and thus reducing waiting times.

Sharp's POS software is configurable for many environments, from a single pub to a larger hospitality or retail chain. Furthermore it is has an easy to use operator interface and graphical table plan.

Sharp POS Software has been designed to ensure total compatibility with Sharp's PC based EPOS terminals and is the leading complete, single package EPoS solution on the market delivering superb functionality for today’s highpaced hospitality industry.

Utilising an SQL Server standard platform to allow for maximum flexibility, a variety of tasks such as loyalty, workeforce supervision and promotional menus can be easily automated.

Meanwhile, customer comments and requests – for example: one steak, well-done, no sauce – can be passed through the system direct to the kitchen, rather than needing an operator to deliver them in person.

Add in the fact that this solution is fully Chip & Pin compliant and it is easy to see why this truly represents the total solution.

Sharp POS software is your ideal business partner for any hospitality user.

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